Reductress: The "Members Only" Section
Grant for the Web
80 000 USD
Total amount committed
- Location: United States
Reductress is the first and only satirical womenās magazine. For years, the ad model has forced Reductress to focus on pageviews, site traffic, and loading the site with ads, which has compromised site speed and user experience, with diminishing returns in revenue. In line with our goal to leave the ad model behind, Reductress has already enabled the framework for microdonations and subscriptions to the site for an ad-free experience and exclusive content. Weāre ultimately laying the groundwork to rely more substantially on Web Monetization in general and building out core features of a āMembers Onlyā section of our site to engage Web Monetized users in a world of curated Reductress content that they can rank and discuss in an online community.